Performing arts business management marketing in Asia Essay

Performing arts business management marketing in Asia - Essay Example In the light of these changes, it is interesting to explore how the performing arts manage to survive and continue to provide an offering that has meaning to the customers. The current paper studied the organizational, structural and marketing aspects of orchestra organizations in the United States and Taiwan. A comparative analysis on the case studies developed for six orchestras, the New York Philharmonic, The Chicago Orchestra, The Cleveland Orchestra, and the Philadelphia Orchestra in the US and National Symphony Orchestra and The National Taiwan Symphony Orchestra in Taiwan was undertaken. The findings revealed important difference in the ownership and marketing of the orchestras in the United States and in Taiwan. It was also found that the level of audience development in the United States was high as compared to that of Taiwan, where orchestra performances and other performing arts were not considered as an attractive option to popular music and sports. The paper provided use ful insights, like the need to provide more flexibility to the operational and functional aspects of orchestra, the need to involve people with musical and marketing backgrounds in the management and administrative functions instead of putting bureaucrats at the helm, and the need to focus on the market and customer preferences as opposed to forging ahead with a pre-pared program agenda. Performing arts include music, dance, theater and other forms of life arts that are staged in front of an audience.1 These arts provide not only entertainment to the audience, but at times act as settings for social interactions or as promoting cultural education.2 In some cases, it has been found that people relate their self-identity and self-esteem with the type of performing arts that they patronize.3 There is a wide range of experiences that the audience may drive from the Performing Arts. These may include, in addition to the creating a social experience for those who

Using evolutionary psychology to develop your own prediction about Essay

Using evolutionary psychology to develop your own prediction about communication - Essay Example He believed that laughter could be a sign of genetic fitness that attracts the opposite sex. What is not yet fully known is why men, in particular, are attracted to women’s laughter. The question is: Why can laughter make a woman attractive to men? The false alarm theory and sexual selection theory can be both used to explain why women’s laughter attract men. The false alarm theory states that people laugh to show that any possible anomaly or threat in the environment is not present (i.e. the initially thought of as an anomaly is a false alarm) (Ramachandran, 1998, p.352). It explains that laughter assures others that harm is not present in the environment, which also partially explains why laughter is done more when people are around than when alone (Provine, 1996). In connection to laughter, false alarm theory suggests that women laugh to signal that they are not in danger. They laugh when they are with men because they want to make sure that resources are saved by not sending an incorrect alarm signal. The second theory is sexual selection theory that states that laughter is attractive because it is a sign of fitness. My hypothesis is that women laugh to signal that they are not in harm’s way. This means that laughter reduces risks or perceptions of harm to men. At the same time, women laugh to show that they can take care of their children well because laughter is related to genetic fitness (Bressler & Balshine, 2006). Men are attracted to women who laugh because of lower threats in the environment and perception of women’s genetic fitness. My prediction is that men like women who laugh because the latter’s laughter signal lack of danger and ability to protect their offspring. Women’s ability to expel noise through laughter, is an indicator that they are good sexual mates because they are good mothers. In other words, when women laugh, they look sexier because laughter is connected to their ability to take care of their offspring